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ET Money, founded in 2016, is an Indian fintech and wealth management company offering a wide range of financial products and services such as mutual funds, insurance, fixed deposits, NPS, and SIPs. The platform strategically allocates users' funds across different asset classes to maximize returns while managing risk. With proactive market tracking and portfolio rebalancing, ET Money consistently aims to deliver market-beating returns, making it an essential tool for savvy investors.
To set ET Money apart, we highlighted their exclusive investment offers and promoted the discounted Genius Membership. With features like assured returns, daily rewards, and seamless portfolio management, the campaign positioned ET Money as the ultimate tool for everyday investors wanting more value from their investments.
Our aim was to drive awareness and boost engagement around ET Money’s "Investments Festival" sale, offering rewards worth ₹20 Lakhs and free months of Genius Membership as incentives for users to join the platform.
The campaign leveraged creators’ unique styles and humor to build interest in ET Money and the Genius Membership, emphasizing how the platform simplifies savings and investments.
Our main challenge was to create compelling, engaging content that would drive traffic to the ET Money app. We focused on building intrigue through effective, attention-grabbing deliverables that resonated with the target audience and highlighted ET Money’s unique value.
