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Founded by Kunal Shah in 2018, Cred is a cutting-edge Indian fintech company that combines credit card management with a reward-driven experience. With a sleek, intuitive interface, Cred has quickly positioned itself as an essential tool for financially savvy individuals aiming to optimize their credit card usage and maximize rewards.
For Cred’s "Pay Days" campaign, Finnet Media reimagined the app’s role in users' lives—not just as a credit card bill payment tool, but as a comprehensive financial partner offering rewards and peace of mind. We crafted a narrative emphasizing the simplicity, advantages, and security that come with using Cred, empowering users to unlock greater financial rewards with each transaction. This campaign positioned Cred as a trusted financial ally beyond payment functionalities.
Our goal was to drive traffic to the Cred app and showcase its value as a secure, all-in-one platform for bill payments that also offers exclusive rewards.
Our strategy highlighted the problem of missing bill deadlines and incurring penalties. Cred was then introduced as the perfect solution, offering timely reminders and comprehensive credit card management in one app.
Platform Engagement
Engaging users across both Instagram and YouTube required tailored content that resonated with different audiences. We needed to adapt messaging to each platform’s style to maximize reach and engagement, ensuring that content was both informative and relatable.
Conversion from Awareness to Action
While creating awareness was a major goal, the real challenge was driving app downloads and encouraging users to make Cred part of their regular financial routine. Bridging this gap from interest to action demanded clear calls-to-action and a compelling showcase of Cred's unique benefits.
