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Qode is India’s top-ranked PMF (Portfolio Management Firm), specialising in quant investing for HNIs with portfolios >₹50L. They had no social media presence when starting out & felt the need to build distribution through content as they started expanding.
Finnet Media cracked Qode's social voice and positioned the brand as a thought leader in quant investing. We deployed a range of solutions from podcasts (which all their investors appreciated) to standalone Reels optimised for performance (paid ads marketing), to informative carousels on LinkedIn (which were shared widely), to monthly newsletters.
Build Qode's social media presence from scratch, establish the brand as a trusted thought leader in quant investing, and create content that resonates with their investor community while attracting new HNI clients.
Finnet Media built Qode's entire content universe from the ground up - crafting 30+ minute deep-dive podcasts that earned investor trust, LinkedIn carousels that broke down complex quant frameworks for HNIs, and performance-optimised Reels built for paid distribution. Every piece of content was rooted in institutional research and spoke directly to HNI concerns around risk, returns, and methodology. The result: a brand that went from zero social presence to a recognised thought leader in India's quant investing space.
With a small & new brand like Qode, which required building up a social presence from scratch, we did not have any playbook. This required lot of experimentation across formats & genres, ultimately enabling us to double down on founder-led industry insights content & thought leadership podcasts that performed well on both organic & inorganic fronts. Today, as Qode scales to new heights as an organization, the industry is getting to know the brand well & respecting them even more!
