Tata Capital Limited is the flagship financial services company of the Tata Group, operating as a non-banking financial company under Tata Sons Private Limited. Known for its legacy of trust and reliability, Tata Capital offers a wide range of financial products and services.
Our campaign focused on building customer relationships and establishing Tata Capital as a trusted source for financial advice. We aimed to strengthen the brand's credibility by providing expert financial guidance and creating an authoritative online presence.
The objective was to foster customer trust and position Tata Capital as a reliable financial advisor, one that customers can turn to for transparent, trustworthy guidance.
We integrated Tata Capital’s services seamlessly into influencer stories, enhancing the brand’s credibility and boosting audience engagement. By collaborating with influencers skilled in financial education, we created relatable, trustworthy content that resonated with viewers.
The main challenge was to ensure that the content was informative and educational without appearing overly sales-oriented. We worked to make the videos engaging and credible, maintaining a balance between providing value and promoting Tata Capital’s offerings.
