.png)
Stacked is a Gen-Z focused digital brand by FYERS (an investing app) aimed at showing young adults that financial literacy doesn't require sacrificing lifestyle and aspirations. The brand speaks directly to 25-year-olds building wealth while living their best lives.
Finnet Media built Stacked as a digital-first brand from scratch, designed to capture Gen-Z's distribution and mindshare before they become primary FYERS users. The content library was uniquely positioned to differ from traditional finance channels, emphasizing relatability and practical money hacks.
Build a Gen-Z community around financial literacy, drive awareness for FYERS among younger demographics, and create content that proves you don't have to choose between being money-smart and living an aspirational lifestyle.
Stacked by FYERS was built as a culture-first financial brand for Gen-Z, where wealth-building meets ambition and lifestyle. Through relatable storytelling, VoxPops, and practical money hacks delivered in a casual yet credible tone, the content positioned financial literacy as empowerment - proving you can build wealth without compromising your best life.
Finance has become redundant & boring for most Gen-Z viewers. Everyone knows what SIPs, mutual funds & taxes are. So the brief given to us was to make it new, relevant & exciting again. As such, we positioned STACKED as the go-to channel for "lifestyle" finance, helping Gen-Zs figure out how to fullfill all the ambitions in their 20s without breaking the bank. That's how STACKED became the go-to hub for tricks & tips on how to spend wisely & invest responsibly!
