How we helped Freakins reach 20M+ views

Freakins is a prominent fashion brand with a strong Gen Z following, aiming to deepen brand loyalty among younger digital audiences. The brand collaborated with Finnet Media to create an innovative campaign that authentically resonated with its audience.

Showcasing Real Creators

• Location: Billboards on Mumbai’s iconic Dadar Tilak Bridge displayed dynamic reels from real creators.
• Content: Each reel shared the creator’s journey, creating a relatable narrative that deeply resonated with viewers.
• Emotional Connection: By focusing on aspiration, inspiration, and an authentic feel-good vibe, the campaign reflected what Gen Z values most.

Audience Engagement with Unique Codes

• Interactive Billboards: Each billboard included a unique coupon code, encouraging viewers to follow the creators and engage with their content on Instagram and YouTube.
• Drive to Action: The coupon codes incentivized interactions and allowed Freakins to measure direct engagement from billboard viewers.

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Freakins' goal was to build brand loyalty within digital Gen Z which is their target audience. For the same, they locked around 14 creators with us. Here's what followed:

- Each creator shared their journey for an emotional effect

- These creators had primarily Gen Z (18–25 year old) audience

- Every creator involved made a reel for it, and it literally blew up!

The content showed both aspiration and inspiration ← something Gen Z loves. The combination of emotions, aspiration, and feel-good feeling made this campaign successful

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Authentic storytelling meets bold, interactive engagement with real creators, inspiring and connecting with Gen Z through aspirational and relatable content. The creators brand integration with Freakins made it approachable to the audience.

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